Absher Design Group Takes Home Three Local SunCoast ADDY Awards at Award Gala – February 23, 2012

The ADDY Awards, sponsored by the American Advertising Federation” represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.” (http://www.aaf.org)

The SunCoast 2012 ADDY Awards proved to be an especially motivational time for Absher Design Group Inc. of Naples, Florida. Lisa Absher, President of Absher Design Group, attended the 2012 Addy Awards event with filmmaker and editor Greg Rivera.

Absher Design was honored by the American Advertising Federation Local Competition with one gold ADDY and two silver ADDY’s. The two silvers are now eligible to proceed to the District Competition.

The event is not limited solely to experienced professionals, but also invites aspiring, talented students and artists to join the the American Advertising Federation and its constituents for an evening of creativity and innovation. The amount of students in attendance was not only inspiring, but also promising in terms of up-and-coming creative ability and aptitude in the advertising industry.

As an interactive component of the live event,Twitter feeds were featured on the side screens throughout the evening. As members of the audience contributed in live social networking via Twitter, the humorous and informal tweets added to the already existing positive energy in the room that remained throughout the affair. During the screening of the Mangino’s Working Man commercial the side scenes came alive with “MMMM photography makes me hungry!” and “Looks so good to eat”. The SunCoast Ad Federation combined instant feedback with a unique experience for the equally creative audience of peers.
_____________________________________________________________________
*The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Founded in Florida in 1960, the ADDY Awards is the advertising industry’s largest and most representative creative competition and attracts over 50,000 entries every year.

*Selection of the most creative entries in each category is done by a panel of experienced judges who evaluate all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.

*The ADDYs are the largest creative competition in the country with over 40,000 local entries competing in 200 markets coast to coast. Winning an ADDY at the district level is the second step in competing for a National ADDY Award. Any entry that wins a Gold or Silver ADDY at the district level is eligible to advance and compete in the national competition.