It’s important to remember that people receive emails all day from many companies, organizations, retailers, etc.
Whether they are being notified on their cell phone, desktop or by stumbling across an email at day’s end, you have to find a way to stand out amongst all the clutter in their inbox. Strong email campaigns (or blasts) are the hub of successful online and mobile marketing and act as the strongest venue to connect your brand with your target audience.
Here is an easy list of “do’s and don’ts” in building a strong and successful email campaign:
DO’S:
1. Make sure to have a very clear call to action – Don’t leave your customers wondering why they received the email in the first place. Determine your overall purpose for your email marketing – are you introducing a new product or service? Do you have a special deal or offer that you want your customers to take advantage of? Sometimes the purpose of these campaigns may serve specifically for building brand awareness.
2. Decide what type of email campaign you are looking to utilize – the two most popular types of email campaigns are promotions and newsletters. Promotions are introductions of new products, services, deals or offers; newsletters are more informational and a great way to build your brand’s awareness (updates, facts, notable employee achievements, etc.)
3. Grab your customer’s attention at the very beginning – draw your audience in with an unforgettable headline that relates to your brand. Photos are a plus as well as most people are very visual. Keep it relevant and keep it interesting.
DON’TS:
1. Don’t use a poorly designed logo – your logo is the foundation of your brand. If your customers open an email with a poorly designed logo, chances are they won’t take your newsletter or promotion seriously. In turn, most people trash the email immediately assuming it’s something they don’t want or need.
2. Don’t write a book – you want to keep your email campaigns to the point and without being lengthy. Most people are on-the-go throughout the day or trying to relax at the end of the night; sending out irrelevant information is not only overwhelming, but unwanted by most.
3. Don’t settle for unprofessional – the overall design of your email conveys how much time and effort you put into your brand. If you are presenting your customers with a less than adequate email campaign, that could translate into their expectations of the quality of your product. Take the time to “wow” your audience and make your brand unforgettable.
Absher Design services include affordable rates and packages for corporate email campaigns. Call or email us today, and lets begin the process of a picture perfect representation for your brand: 239.596.4770, info@absherdesign.com
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