Mangino’s Pizzeria Installation

Industrial modern restaurant re-brand focused on community pride and steel mill work ethics.

Project Scope: Graphics and branding elements designed for the first sit-down restaurant for Mangino’s Pizzeria—a New Castle, PA original. They have been providing meals for the area’s workers and families from their call-ahead and pickup only location since 1979. In designing their first PA family-style restaurant, we thought it important to design the interior with strong images of their unique Italian specialties with a backdrop of historic New Castle images. Guests could gather to dine in the custom designed over-sized banquettes—roomy enough to serve large families and gatherings. The restaurant’s unique casual dining atmosphere is a journey through New Castle’s vibrant steel mills and industrial history. The interior installation is based on a modern industrial look that combines youthful modern graphics with vintage materials (some over 100 years old). Where the branded bold red color, converges with reclaimed lumber, vintage steel look chairs, antiqued angle-iron table edges, rivets, industrial gear table bases, and retail display antique railroad cart. The design inspiration and mission was to repurpose local industrial factories and railroad building materials for new use. The “wall-sized” historic photos of local steel mills, bridges, trains, and the hard-working turn-of-the-century local workers—tell a story of pride and strong work ethics of their hometown’s industrial roots. We worked closely with the Lawrence County Historical Society to find meaningful images that conveyed the strength of the community behind the homestyle Italian images throughout the restaurant. The typography also tells a story of gratitude with soffit statements and window graphics.