Project Scope: It was inspiring to work on the marketing components that were required to promote the 2018 Humane Society of Naples “Krewe de Paws” Annual Gala and their mission. The project required the design of the following items for branded consistency: Gala Logo, Save the Date Postcard, Print Ads, Invitation & RSVP Cards, and Digital Invitations for an email campaign. The goal was to create a humorous but sophisticated approach to the gala identity where the masked guest in formal attire could bring their pets. As designers, we selected the royal purple and gold fillagree within a two-color process for significant savings on printing costs. We also designed a unique belly band that acted as the decree announcement to the levels of tickets and sponsorships. This project was recognized by the American Advertising Federation with a Silver ADDY award for best sales and marketing public service brand elements.