Bayfront Inn on 5th Ave

Project Scope: The Bayfront was an extensive rebranding project. The hotel was previously a Comfort Inn, which is a corporate chain hotel, located on Fifth Ave, a highly affluent area of Naples. The area is made up of high-end restaurants, shopping, and boutique hotels. We designed the project a lifestyle that appealed to the regions well-traveled clientele. We started with the logo change which is reminiscent of the British colonial palms featured throughout the foyer. We did a lifestyle photo shoot to emulated the destination, relaxed, affluent lifestyle. We created the tagline “since the beginning of time the waterfront has called to travelers” to tie in with the influential travel lifestyle we were trying to mirror. We also utilized the fuchsia orchid, a flower which embodied the beautiful Florida foliage, to tie together all the collateral material. We began the design process with the unique logo and color story within a brand manual for consistency across all marketing materials; stationary suite, sales literature, rate cards, signage, in room branded tags, instructional tents, and airport fleet graphics.