Running 90% on passion and 10% on coffee, Lisa started Absher Design Group Inc. in 2002 after leaving over twenty-five years in mass retail private labels and international corporate branding in the metro New York City area. Lisa transitioned and honed her corporate branding experience to suit Southwest Florida’s niche markets and family-owned businesses with the same corporate strategies, but with local budgets—never sacrificing design integrity. Since moving to Naples, her company has garnered multiple gold and silver ADDY awards (from the American Advertising Federation) from 2003-2019 in design categories such as: logo design, advertising campaigns, out-of-home billboards, packaging design, commercials, brochures, collateral and invitations—with a diverse local and regional client list in retail, restaurants, professional services, hospitality, manufacturing, and medical fields. Lisa’s focus resides first and foremost with her clients, but when she is not designing their brands, she is in search for the most authentic Key lime pie and also touts herself as a gourmet dark-chocolate aficionado—just ask her about her lime in the coco obsessions.