PANTONE’s color trends forecast that bright white will be surfacing in the near future of fashion, art, media, branding and more due to its symbolic calming influence in a frenetic society. The future shows signs of cultures rediscovering the value of clarity, quiet reflection, mediation and serenity. Some brands that have already taken the cue are Apple, Wikipedia, Clinique, philosophy and artists like Katharine Morling.

Katharine Morling established her studio in 2003 and has since gained international acclaim for her work—her life-size ceramic pieces create a 3D surreal experience of minimalistic color. Morling opens your mind to think about your relationship to every day objects. What we like about Morling’s work is how it relates to us as a company—how can we minimize a brand to its most pure essence and make it uniquely different, but still simple to decipher with a clean appearance? Morling inspired us to think, and to get creative.