First things first: what is a #hashtag? A #hashtag (or as some of us remember it, the “Pound” key) is really just a searchable link or keyword. Hashtags serve as handy shortcuts for users on the web to find topics they are interested in.
A main goal in social media marketing is optimizing #hashtags (or topics) to effectively reach your target audience. Social Media can be tough for newbies—the last thing anyone wants is to be stuck in a state of confusion, or to constantly feel overwhelmed when updating and monitoring your company’s social media networking. 
Ann Handley, Chief Content Officer of MarketingProfs, says it best: “Hashtags don’t have to be gratuitous and silly. They serve a purpose and can help tell your company’s story, share your history and align you with an audience.”
—Three important tips for mastering the #hashtag by Anne Handley.
This is a short list with a summary of how we see #hashtagging tips for the newbie…
1. Share your history by reminding people of where you started and how far you’ve come
example: It’s our 10 year anniversary—let’s share in the good times! View our 10 year anniversary album on #Facebook & stop by our #Naples FL location for a free dessert of your choice!
2. Identify with what people care about by staying up to speed with what is current or what is trending
example: Stop by our #Naples FL location today before the big game for a FREE dessert cone! #NBAfinals
3. Convey who you are as a brand through personality and communication
example: To celebrate our 10 year anniversary at our #Naples FL location, we’re handing out free desserts all day! But first… let me take a #selfie
(It’s always fun to add a bit of humor)
By following these 3 simple steps, you could be on your way to building a strong social media presence by “#hashtagging” your way to new publics or target audiences on the web.
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