Since the year 2000, PANTONE® has made it an annual tradition to release a hand-picked color of the year. In light of the new year, PANTONE® has released it’s new color of the year for 2014:
Radiant Orchid (18-3224)

Previously, PANTONE’s color of the year for 2013: Emerald (17-5641) 

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination. An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society … An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
—Leatrice Eiseman, executive director of the PANTONE Color Institute®

So, what exactly does PANTONE’S color of the year mean to the rest of us?

What you really need to know is that annually released PANTONE® colors navigate the direction for many industries in the upcoming year. The color of the year influences and sets the tone for aspects of home, design, beauty, apparel and so on. In-turn, advertising, marketing and print material are also a direct reflection of current trends—if not, ahead of the curve. So you see—while PANTONE’S Color of the Year influences fashion and beauty, it also inspires just about everything else—including your company or brand.

Contact us to see if the color of year works with your branding or product development for 2014.

• To read the full press release on PANTONE’S Color of the Year 2014, click here.
• To read the full PANTONE® Fashion Color Report for Spring 2014, click here.
• For suggestions by the PANTONE® experts on how to pair Radiant Orchid with similar hues to create an energetic palette, click here.
• For suggestions on using Radiant Orchid in the home or office, click here.
• Be sure to photograph your Radiant Orchid inspired pieces and follow Pantone® on Instagram.
• Don’t forget to follow us at Absher Design on Instagram to see how our clients have already begun implementing PANTONE’S Color of the Year, Radiant Orchid.
• We also recently launched a Pinterest account: click here to see our first board inspired by Radiant Orchid.