Your demographic may be aging, but your creative concepts and media venues need not be. The buzz around Betty White’s latest work, to Lee and Morty Kaufman, Swiffer’s Golden Couple, goes viral on the airwaves. The following are perfect examples of golden-agers having a bit of fun with product lines from Proctor & Gamble Co. 

Betty White: From Snickers to Soap
“Tide Enlists 90-Year-Old Golden Girl Turned Go-to Pitchwoman to ‘Break the Rules of White'” — Jack Neff, adage.com 

Proctor & Gamble officially enlisted Betty White as their celebrity endorser to pitch Tide Vivid White and Bright Laundry In Saatchi & Saatchi’s  (NY) new campaign. Although Ms. White’s age continues to climb, that has not slowed her down in becoming one of the foremost pitchwomen in advertising, appearing for multiple brands. Any questions for the beloved Betty?  Feel free to hop on Twitter and send a tweet her way with the hashtag #AskBetty. To read the full article, click here.

Lee & Morty Kaufman: Swiffer’s “Golden Couple” We Love to Love

In July 2013, we were introduced to a lovable, young-at-heart, 90-year-old couple named Lee and Morty Kaufman. The Kaufman’s have demonstrated that as we get older, cleaning the home becomes more than just a chore—it’s a full-blown hassle. And using old-fashion, heavy cleaning tools and materials just doesn’t cut it or make it any easier.

America has officially fallen in love with the Kaufman’s, thanks to P&G who cast them in a series of commercials that aired on television to demonstrate the full “Swiffer effect.”  We all know that cleaning is not only tough, but also tough on the body.  P&G gave the Kaufman’s a box full of Swiffer products to simplify Lee’s cleaning routine—and it did just that.  As a matter of fact, it worked so well that they built an entire campaign around the Kaufman’s, their love, and the “Swiffer Effect.”
For the full interview and more information on the Kaufman’s, click here.