Welcome back to Wootin’ Web Wednesday from Absher Design!
This week’s Woot Guide features Vine vs. Instagram Video

As more businesses hop on the modern social media bandwagon for content sites like Facebook and Twitter, these businesses alike are taking advantage of some newer features social media has to offer: video components. It is now becoming more and more common that web users will notice businesses that are ultimately adding interactive video platforms to their media kits.

What’s so great about video?
Videos feel more real-life and real-time—pictures may capture an image or a memory, but video captures an entire idea.

But wait, it gets better: video just really seems to engage audiences on all levels. As a business, we know how important it is to appeal to all the senses when introducing our brand—leaving a great impression on our existing customers and prospects is just a plus.

So, what is so engaging about watching a video?
A video platform allows businesses to get their name, brand & mission into the social media waves in a fun, entertaining and interactive way. One of the biggest advantages when using a video component is the endless amounts of demographics who use devices that power these social networking apps. Instead of catering to just your target audience, your video could potentially go viral and have the attention of the general public, which is huge for any business looking to make a boom.

On the flipside…
Video platforms are also a great tool for the complete opposite of gaining the attention of the general public.

If you are looking to target specific demographics on specific social media outlets, using content-driven social networks (like Facebook and Twitter) versus video platform applications (like Instagram and Vine) can allow you to do just that.  What I’m really trying to say is: Lets say your brand is targeting youthful males so you may start out using Facebook for your 25-35 male audience. Now add Instagram for your 15-25 male audience.  Now you’ve got all your bases covered.

Although Vine and Instagram Video are similar, Nate Riggs, social media expert and FastCasual.com blogger notes a few major differences. As seen in FastCasual.com, these differences include:

Video Length: Vine = 6 seconds, Instagram = 15 seconds.
Filters: Instagram = yes, Vine = no.
Sharing: Instagram videos can be shared to Instagram, Facebook, Twitter, Tumblr, Flickr, email and Foursquare. Vine videos can only be shared to Vine, Facebook and Twitter.
Embedding: Instagram videos cannot be embedded, while Vine videos can be embedded on sites and blogs.
Editing: Instagram provides some editing ability in the app; Vine does not.
Looping: Instagram = no, Vine = yes.
Usability: Instagram video is more robust in features and flexibility, while Vine is simplistic and purposely limited to create ease/speed of use, Riggs said.
Usage: Instagram has 150 million monthly active users, while Vine has only 40 million.
Instagram’s large user base comes from how popular Instagram has been with sharing photos. The platform just recently launched the video capabilities this summer, however. Allows paid advertising: Instagram =yes, Vine = no.

So, which of the video platforms will you choose?

Still confused on Instagram vs. Vine?  Call us today and ask our social media specialist for help.  239.596.4770