Project: Modern Blue Cross Platform Campaign
Client: Aesthetic Plastic Surgery & Med Spa Of Naples
Kent V. Hasen M.D.
Project Scope: We have a very long relationship with this client, for over 9 years, and have continued to provide successful branding and graphic solutions throughout their continual growth process. It was exciting to work on all the marketing opportunities that were required when the practice moved into the NEW location. We were responsible to design signage, to marketing to advertising and social media in this announcement. In the beginning of this new launch we created a new branded campaign to reflect a overall brand statement that was cohesive visually to the new NEW Med Spa exterior and interior for a truly unified campaign. The goal was to create a uniquely identifiable brand that provided a first-of-mind effect when patients looked for a plastic surgeon or med spa among the abundant choices of Naples cosmetic plastic surgical options in this demographic area. We designed a clean, sophisticated, beautifully cohesive brand rich in color, style and simplicity throughout the marketing components. They were designed so that they could sit harmoniously within the equally updated interior décor. We utilized cost effective strategies across different platforms and increased social media presence for the best ROI (return on investment). This client’s work has won several Gold ADDY awards throughout the years and continues to evolve without reinventing the entire campaign and allowing it to grow and carry forward into the future for long-life.