The emotional spectrum is broad in terms of what goes viral. Whether it’s cute and funny or incites anger and disgust, it’s always a good idea to go positive, especially when it comes to branding.
If you want your content or message to be passed on, your best bet is to connect to an emotion. “People don’t share commercials,” author Scott Stratten told FastCompany, “they share emotions.”
Richard Dawkins (who coined the popular term “meme”) explains this phenomena and practice best in The Selfish Gene (1976) as a concept similar to genes. The science behind going viral defines the spread of common ideas from one mind to another until it ultimately grows and spreads into society, changing and mutating along the way.
You may need a brand specialist who can help you navigate the complexity of emotions that can materialize from unique creative ideas—and professionally guide the conversation with the hopes of influencing how your audience interprets and ‘shares’ your brand for maximum shares in the social marketplace.
To effectively reach your audience, you need to invest your time and resources in understanding where your audience’s interests lie and how to effectively appeal to those interests.
Recent Comments