FINDING THE RIGHT AD AGENCY OR PR FIRM (as seen in Gulfshore Business April 2013)
ABSHER DESIGN GROUP INC.
868 99th Ave N
Naples, FL 34108
[239] 596-4770 | www.absherdesign.com
President: Lisa Absher

What are your thoughts about the importance of building a brand?
Survivors of economic downturns have similar BRAND traits — perceived value, creative message and emotional connections to target markets.  A focused branding professional team will provide honest evaluation of these traits, and designs creative tools to effectively break through the media competition with a uniquely sustainable brand message for market success.

Tell us a few things to consider before hiring a branding-focused advertising agency?
When searching for branding professionals ask the question “How do we begin?” A strong branding company will answer with the basics; It begins with understanding the core brand traits and target markets, followed by designing or fine tuning the brand message, then and only then, do we build the right creative tools to bring that brand message to that target market — for BRAND success.

What types of businesses can most benefit from working with your agency?
New or rebuilding businesses, of all sizes, looking for affordable cohesive and creative brand building.  I utilize my international branding experience with a more scalable nimble model locally for the past 10 years, to achieve similar results in brand cohesiveness, award winning creative and successful regional and local marketing for print, interactive and motion campaigns.