What is your mobile-marketing strategy? Maybe you don’t have one yet. Now is the time to formulate and embrace an effective mobile-marketing strategy by following these easy, beginner steps.

Step 1: Identify Your Target Audience

The first place to start is by identifying your target audience. Who shops your product or service? A sample target audience might be “women, 30-40 years old with children” or “men, 20-30 years old with a fitness background.” Signing up for social media networks without having a clear understanding of your brand’s target audience can be ineffective, time-consuming or even frustrating. Once you have selected your audience, make sure all postings are relevant to that audience. If not, it could lead to undesired results in your brand’s message & tone to the world of social media—leading to lost followers, wasted time and an exceeded budget.

Step 2: Establish a Measurable Objective & Timeline

The reason for establishing a measurable objective and timeline is to identify your goal for the end result of your efforts, and to establish a date you expect this to be completed by. So, write it down and make it known. When establishing a realistic goal and timeline for results, a good example of a well-planned measurable objective would be “to increase online sales 10% by the end of September 2014.”

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Step 3: Determine the Best Media to Reach Your Audience and Objectives 

Now that you understand how to determine your target audience & measurable objectives, here is a quick break down of the demographical differences in four well-known social media networks, according to Jim Yu, CEO & co-founder behind digital-marketing platform BrightEdge:

• Pinterest: large female user-base; good for retail and traffic generation
• Twitter: millions of users around the web; quick, instant & real-time; on-the-go engagement; thought/conversation-provoking
• Facebook: mostly viewed through mobile application; suitable for rich content, images, videos, links, etcetera; ideal for restaurants, retail, organizations/causes and businesses alike
• Instagram: a “newer” social network that revolves around sharing photos with captions including searchable links (aka #hashtags); great for food photography, architecture, travel inspiration and retail

Want more choices? Need further explanation of the nuance of each social network?  We are here to help! Let’s begin the conversation – call or email us today for a complimentary Social Media Consultation: 239.596.4770, info@absherdesign.com.