When I begin working with a company, medium or small (if they are not a startup), one of my first questions is to ask if they have a brand manual—in most cases, I am surprised to find that is non-existent.

A brand manual sets the visual rules of the do’s and dont’s of a brand identity package in contract form. It’s a how-to guide on keeping your LOGO (one of your biggest branding assets) consistent across all media and use.

If your brand has been in existence, it may have had many revisions and color adaptation throughout the years that can bring about confusion of it’s use and create inconsistency. A professional organize can determine standards to communicate and coordinate your message within a brand manual as a tool for clear communication.

A BRIEF LIST : Brand Manual Components

• LOGO colors in professional formula numbers (ex: PANTONE®)
• LOGO fonts (type styles)
• LOGO configurations for size (i.e. vertical, horizontal, small, large, etc.)
• LOGO do’s & dont’s for consistency on how to use the logo (on a photo, behind a color, etc.)

A more complex brand manual can also include the tagline, copy and text styles in coordination with the logo.

—Lisa Absher, Creative Director of Absher Design 

Don’t already have a professional brand manual that represents your business? Call us today and lets begin the conversation. (239)596-4770