Loved this article based on Richard Branson’s personal blog — below is a quote pulled from Hightail’s website:

“Social media is a great way for small businesses to communicate with current customers and meet new ones. But as a relatively new promotional tool, most of us are still learning how to use it effectively.

Fortunately, Virgin CEO Richard Branson is a huge social media fan and recently posted six great tips for using your network ‘to screw business as usual’.”

Absher Design follows the same principals when creating marketing and social media campaigns — we especially agree with points 1-4, and Lisa’s personal favorite being point #6.